A New Identity Turn For Collecto
Moving from one visual identity to another is never a simple process for businesses. When you decide to change your name and website, it can become downright worrisome. The Centre collégial des services regroupés (CCSR) entrusted 32 MARS to support it throughout its transition into becoming Collecto Services regroupés en éducation. We are so proud of the results!
“We had several new names in mind for our organization, but none were up to the shift we were going to make. 32 MARS helped us better define our brand’s personality and suggested a name and visual identity that have, in less than a year, been adopted by everyone, including our employees, members and long-standing partners.”—Danielle Lavoie, corporate affairs, communications and administrative services coordinator for Collecto Services regroupés en éducation.
Check out the entire project.