Project type

Design and strategy

Our deliverables

Visual identity and graphic platform, packaging, communications and promotion tools, market analysis, brand positioning and strategic planning


Initially known as Imersiv360, this studio, which specializes in 360° video, is now turning heads literally and figuratively as Abraham – Immersive Studio. The Quebec-based company wanted to take advantage of its recent growth to affirm its position as a leader in the field of virtual reality, so it entrusted its rebranding to 32MARS. To really knock it out of the park, we developed a brand identity that subtly and elegantly evokes its field of expertise using a name with a strong personality. The name is a nod to the Quebec roots of the studio, which aims to export its expertise to all four corners of the globe.   
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