Client

Abraham

Project type

Design and strategy

Our deliverables

Visual identity and graphic platform, packaging, communications and promotion tools, market analysis, brand positioning and strategic planning

A BRAND THAT TURNS HEADS

Initially known as Imersiv360, this studio, which specializes in 360° video, is now turning heads literally and figuratively as Abraham – Immersive Studio. The Quebec-based company wanted to take advantage of its recent growth to affirm its position as a leader in the field of virtual reality, so it entrusted its rebranding to 32MARS. To really knock it out of the park, we developed a brand identity that subtly and elegantly evokes its field of expertise using a name with a strong personality. The name is a nod to the Quebec roots of the studio, which aims to export its expertise to all four corners of the globe.   
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