Client

Yoga Fitness

Project type

Strategy and advertising

Our deliverables

Market analysis, brand positioning, media planning and buying, communications plan, conception, writing, Web and posters

CLUB JOUET’S NEW NEIGHBOUR

The new Yoga Fitness studio in Lebourgneuf, a Québec City suburb, set up shop close to a well-known business in the Capitale-Nationale: Club Jouet. To quickly situate the studio in the community’s mind, we’ve taken advantage of this situation. Instead of simply noting that Yoga Fitness is neighbours with Club Jouet, we toyed around with a teddy bear and a doll and put them into popular yoga poses. 
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