Client

Nunavik Regional Board of Health and Social Services

Project type

Strategy, advertising, design and digital

Our deliverables

Market analysis, brand positioning, media planning and buying, consultation, conception, writing, Web, radio, visual identity and graphic platform, communications and promotion tools, Web design, social networks and community management, digital strategies and content creation

A CHOICE FOR YOUR HEALTH AND YOUR COMMUNITY

The #CheckUpProject campaign was intended to clarify and change the perceptions of youth in Nunavik toward sexually transmitted infection (STBBI) screening tests and encourage them to take action. Through targeted communication, we wanted to de-dramatize screening tests, provide clear information to the inhabitants in these communities, demystify STBBI transmission, and encourage good health and healthy habits in matters of sexual health.
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