Les Galeries de la Capitale is a mythical shopping centre in Québec City. As traffic has steadily increased, it became essential to review the building's interior and exterior signage, which would facilitate the flow of traffic.
For the interior, we emphasized the contrast between the backgrounds of the panels and the written text and reworked the icons to refine and standardize them. We played with some of the existing textures to highlight the central panels. For the exterior, we created a route for drivers providing two distinct directions to relieve parking congestion.
The new panels were installed in time for the 2018 holiday season, and visitor and merchant reactions to them were very positive. The change of colour and texture on the new panels gives Les Galeries de la Capitale a more modern and chic look.