ADD A HUMAN ELEMENT TO THE ROAD
Alone, engineering is nothing special. Machines don’t have a soul. Inspiration is what brings them to life and what transforms their movement into emotion. At Infiniti, everything begins with inspiration. Over the years, we’ve been able to create a brand experience that is completely different from the rest of the industry. INFINITI vehicles are designed to be bold. That’s why we decided to develop a communication campaign based on emotion rather than cost. We went to the people, into their daily lives, instead of waiting for them to come into ours. Let yourself go: set out on a journey, and discover how we take the road less travelled with INFINITI.