Project type

Advertising and digital

Our deliverables

Web, posters and content creation


32MARS designed a province-wide campaign announcing this new collaboration between Universitas and Bianca Gervais. The initiative took shape around the theme “Je m’investis dans l’avenir de mon enfant” (I’m investing in my child’s future) in a TV ad, web videos and banners, and an urban poster campaign. Keeping a natural and inspirational tone, the campaign underscores the importance of saving to allow children to realize their dreams related to their future careers. Featuring Bianca and showing kid’s limitless imaginations, the campaign mainly targets young families, who are encouraged to visit to order their free Universitas information package.
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