Client

Restos Plaisirs

Project type

Rebranding

Our deliverables

Logo, visual identity, packaging, branded apparel, stationery, promotional brochure, website, food photography

ITALY, REINVENTED

Groupe Restos Plaisirs wanted to transform their JAJA restaurants, formerly known as “Jaja la pizz,” from French pizzerias to wholly Italian restaurants. The repositioning strategy allowed us to develop a completely new brand image that combines Groupe Restos Plaisirs’ signature humour with the idea of a Québécois Italian restaurant.
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