CHU de Québec - Université Laval

Project type

Employer Brand / Strategy

Our deliverables

HR marketing, recruitment and retention strategy, advertising campaign ideation/design, copywriting, displays, content creation, radio, video/photo production, web, visual identity and graphic platform, slogan development, array of communication and promotion tools

Starting where it counts

The Laval University Medical Centre is the largest in Quebec and one of the largest in Canada. Serving a pool of two million people, it seeks hundreds of new talents to join its teams every year in more than 125 different job classes.

Our mandate is to create and launch a recruitment campaign to attract professionals, including some in highly specialized fields. In just a few months, this campaign increased their hiring rate by 28% compared to the previous year.

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