Client

Nunavik Regional Board of Health and Social Services

Project type

Integrated marketing communication campaign

Our deliverables

Branding, packaging, tagline, online content, advertising, video

IN THE END, GETTING TESTED IS A PERSONAL CHOICE THAT YOUTH HAVE TO MAKE.

The #CheckUpProject campaign was aimed at demystifying, sensitizing and changing perceptions among young people in Nunavik about testing for sexually transmitted infections (STBBIs) and making them want to take action. Through targeted communication actions, N.R.B.H.S.S. wanted to de-dramatize screening tests, clearly inform community residents, demystify the transmission of STBBIs, and promote good and healthy sexual health habits. 

To achieve this, the agency 32 MARS chose to involve young people directly in this project and not to impose a vision on them. Creating content "From us, for us".
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