A COLLECTIVE AT THE SERVICE OF ITS MEMBERS
Collecto is a cégep support organization that was founded in 1997 under the name Centre collégial des services regroupés (CCSR). It’s a non-profit organization (NPO) whose mission is to promote the pooling of services, especially group purchases, and apply its expertise with the goal of implementing solutions that respond to the needs of organizations in the education system. How do you turn an organization that seems complex at first glance into an inspiring and unifying actor in the education sector? Adjust its positioning with a more evocative name and a new brand image that reflects the values of the organization.