Client

Parabole

Project type

Brand Stategy

IMMERSE YOURSELF INTO THE DIGITAL UNIVERSE OF PARABOLE STUDIO

Parabole is a company specialized in the development of custom interactive experiences. Since the first day of its creation, the enterprise has worked multiple digital projects for a wide range of clients. 32 MARS was tasked to rethink their branding. A simple and meaningful signature was created to give Parabole an international and timeless look. Within the logotype, we merged the P and the A to make an abstract binoculars symbol. Binoculars are a strong visual metaphor which remembers the company’s philosophy: immerse the user into their very own vision of the digital universe.
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